The Coldstream Brand Platform:
Captures the distinct and essential spirit of our Club,
describes how members feel about Coldstream,
sets Coldstream apart from other clubs in the region.
what belonging feels like
Belonging here is more than a membership — you’ll feel it the moment you arrive. It’s a quiet certainty, hard to define yet deeply felt.
This isn’t just a place to play the greatest game. It’s where names are known, traditions honored, and stories shared. From the first handshake to the final putt, Coldstream feels like home — and the kind of place where you’re always remembered.
Though recognized as one of the region’s premier private golf courses, what truly sets us apart is something less tangible — elevated experiences grounded in authenticity, camaraderie, and mutual respect. Not status. Not exclusivity. Belonging here means being part of something larger than any one of us, unifying all of us.
Evolving our Brand
Changing the tagline from
"Nulli Secundus"
While “Nulli Secundus” boldly declares us second to none, our brand’s humble confidence speaks louder than any tagline ever could. We don’t need to state our excellence; we embody it every day through our meticulously-maintained course, our unparalleled golfing experience, and our close-knit community.
True greatness doesn’t require proclamation — it shows through actions and experiences. By retiring “Nulli Secundus,” we let Coldstream’s natural prestige and understated elegance shine through, reflecting a quiet assurance in our place among the best.
Brand markers
These Brand Markers are strategic foundations of the Brand Platform — creating a shared internal language that captures what makes Coldstream special and ensuring consistent messaging that reflects the Club’s identity and values.
OUR COURSE
Golf is the heart of the Coldstream brand. When people think of us, they likely think of our golf course first.
OUR CLUB
Coldstream is also the shared experiences, activities, and moments that define our member experience.
OUR CULTURE
Coldstream is a community built on mutual respect, where real connections are made.
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Our Course
The one course I would play again without hesitation is Coldstream. I learned the game there.
OUR STANDARD
CHAMPIONSHIP-QUALITY
Since 1959, Coldstream has been a sanctuary for those who appreciate golf in its purest form. Designed by Louis "Dick" Wilson and refined by Keith Foster, our 7,279-yard course is a true test of skill and passion, where "championship quality" is the unwritten standard, yet the atmosphere remains humble and unpretentious. Each round challenges, inspires, and fosters a deeper connection between the game and its players.
The course's design demands playing precision, with tricky approach shots and fast, undulating greens often guarded by grass-faced bunkers. Each hole presents a new opportunity to test your skill, rewarding strategy, and execution while keeping the game dynamic and engaging.
The course is more than a test of skill — it’s an experience to be savored. The walkable layout, paired with a refreshingly uncrowded atmosphere, inspires brisk play and allows golfers to fully enjoy the beauty of this bucolic setting. Here, the course isn’t conquered — it’s tamed, offering risk, reward, and a healthy dose of humility with every round.
OUR COMMITMENT
CULTIVATING SKILLS, NURTURING PASSION
Coldstream’s fourteen-acre practice facilities are designed with a single goal in mind: helping golfers reach their full potential. With a double-sided driving range, a dedicated short game area, and a year-round indoor practice center, we provide the tools to refine every aspect of your game.
Here, the focus is on improving the fundamentals — driving farther, mastering fairway play, easing out of bunkers, and fine-tuning putting consistency. These spaces are where goals are set, progress is made, and golfers of all levels come to elevate their skills.
Yet, it’s our PGA-certified professionals who make the difference. With personal attention, expert instruction, and a full calendar of competitive events like the Spring Classic and Coldstream Cup, members are constantly challenged to grow and excel in a welcoming, encouraging environment.
OUR CAMARADERIE
BUILDING LASTING BONDS
At Coldstream, we’re united by more than just a love for golf; we’re rooted in the game’s traditions and the lasting connections it creates. Regardless of skill level, our members find joy in the shared experience — welcoming new faces, joining group outings, and celebrating together after every round.
What binds us is a collective passion, an unspoken bond that transcends the scorecard. Whether you’ve played here for decades or are a newer member, the sense of belonging is palpable. These connections are formed through the highs, the lows, and the countless stories shared along the way.
Respect for the game and for each other defines every interaction. Touring pros, local legends, and casual players walk the same fairways, creating a culture of inclusivity and mutual respect. We also look ahead, nurturing the next generation of golfers — from Evans Caddie Scholars to future stars of the game — ensuring Coldstream’s legacy continues.
Our Club
My happy place is on the terrace having a cocktail with my family and friends, watching people play on the course.
OUR SETTING
JUST FAR ENOUGH
Just far enough away from downtown Cincinnati, Coldstream offers a peaceful retreat that feels worlds apart — yet remains conveniently close to it all. It’s where members step out of the daily bustle and into a place defined by authentic connection and the simple, meaningful moments that matter most.
More than a country club, Coldstream is a sanctuary for those who value championship golf in its purest form—set within a naturally beautiful campus and a culture that’s elevated, relaxed, and refreshingly genuine.
The iconic white crossbuck fences lining Asbury Road are a familiar and cherished sight for members. They mark the boundary of a place where stresses fade away, serving as both practical dividers and a symbol of our heritage — representing unity, tradition, and a sense of belonging that has endured for decades.
OUR CLUBHOUSE
A HUMBLE CENTERPIECE
At the heart of Coldstream lies our understated yet welcoming clubhouse, a reflection of our authentic and inclusive spirit. Rooted in the original structures of Chaswil Farms, the clubhouse blends charm with comfort, creating an atmosphere that invites all members to gather.
The farmhouse-style space seamlessly marries Coldstream’s history with its future, providing a setting that’s both cozy and timeless. Every corner of the clubhouse is imbued with character, offering members a place where tradition thrives and new memories are made, whether it’s through casual dinners or momentous celebrations.
Whether hosting elegant galas, reconnecting over a family meal, or enjoying a spontaneous conversation on the back patio overlooking the 18th green, the clubhouse is where Coldstream’s vibrant spirit comes to life. It’s a place where everyone feels comfortable, and it’s easy to just be yourself, enjoying precious time with friends and family.
OUR ACTIVITIES
BEYOND THE FAIRWAYS
While golf is at Coldstream’s core, the Club offers a diverse array of activities designed to meet the evolving interests of its members. With tennis, pickleball, swimming, and more, Coldstream is a vibrant lifestyle hub that engages members of all ages and interests.
Guided by some of the area’s top coaches, tennis and pickleball players excel on our Har-Tru and hard surface courts, while platform tennis enthusiasts enjoy year-round competition. The aquatics center serves as a summer gathering spot, offering fun for families alongside our championship junior diving and swim teams.
From basketball courts to playgrounds for the youngest members, Coldstream is committed to providing spaces that enhance the lives of all who come here. These activities go beyond recreation — they represent the Club’s dedication to fostering an active, connected, and enriched experience for every member.
Our Culture
I joined for the golf course, then found a lot more than I expected…I found really good friends!
OUR COMMUNITY
THE OPPOSITE OF STUFFY
Coldstream is a vibrant gathering of members, brought together by shared values, experiences, and a genuine sense of mutual respect. Newcomers quickly feel welcomed, discovering an authentic bond that’s as inclusive as it is inviting.
A friendly wave isn’t just a gesture here — it’s often the first of many simple, everyday moments that symbolize Coldstream’s warm and approachable spirit. These small acts reflect the down-to-earth attitude that sets us apart from the typical image of a stuffy country club.
This spirit of friendship extends well beyond greetings. It’s nurtured through meaningful interactions and thoughtful service from our dedicated staff, creating an environment where everyone feels appreciated and well cared for.
OUR PHILOSOPHY
RESPECT THE EXPERIENCE
Our members share a simple philosophy: don't diminish anyone else's experience here.
At Coldstream, our interactions are defined by good manners, good cheer, and a shared appreciation for the Club. This creates a culture where members, guests, and staff naturally speak highly of Coldstream. It’s a place where everyone feels valued, fostering a sense of connection that is celebrated both on and off the course.
Outside the Club, we believe in letting the experience speak for itself. We don’t feel the need to boast, but we take immense pride in Coldstream and share it authentically with friends and family. By preserving the mystique of the Club, we allow its true essence to draw people in — those who value genuine connections and the simple joys that define life at Coldstream.
OUR FUTURE
VESTED IN SUCCESS
As a member-owned club, Coldstream is built on the collective investment and commitment of its members. This ownership structure ensures that everyone has a voice in shaping the Club’s strategic direction, governance, and the overall member experience.
We are led by a team of dedicated professionals, working alongside fellow members who volunteer their time and expertise to preserve and enhance Coldstream’s legacy. Together, we uphold our reputation as a coveted golf experience and an inclusive private club.
Coldstream is well-positioned for the future. As we honor our rich heritage and move forward, we remain committed to the values that define us — ensuring that our members and community will continue to thrive for generations to come.
Our Audiences
We pride ourselves on a membership that spans various backgrounds. Our brand strategy highlights four key audience groups that primarily define our membership, though we recognize not all members fit neatly into these categories.
ON THE RISE
We’ve graduated college, are starting our professional lives, and are planning for the future. We’re looking for a space beyond home and work that offers an active lifestyle filled with amenities and the chance to connect with new people.
Many of us have substantial combined household incomes, young children, and are buying our first homes. While a private golf membership may not be a top priority, we value an amenity-rich lifestyle and a safe, active environment for our families.
FLOURISHING FAMILIES
ACCOMPLISHED
& ACHIEVING
With established careers, we likely have school-age children spanning elementary to college. We value quality lifestyle experiences and seek a balance of recreation and social amenities to offset demanding work lives, featuring activities the entire family can enjoy together.
We are an affluent cohort passionate about enjoying life to the fullest. We value the tranquility of a private club, quality amenities, and opportunities to expand our social circle. While our careers may be wrapping up, we remain active and engaged, prioritizing health and well-being.
Retired, not
Tired
Our Voice
To more accurately describe our Club voice and to unify messaging around our brand, it’s helpful to first establish what we are…and what we are not.
How Our Voice Translates...
“Coldstream is a private club, offering a close-knit community where members value genuine connections. Membership opens the door to a range of experiences and amenities that make Coldstream feel like a second home.”
“Coldstream is a private country club. Use of the club is reserved for club members and their invited guests only. All membership inquiries must be initiated by a current member in good standing.”
“Every organization goes through highs and lows. We’re treating recent events as a learning experience and are incredibly excited about our professional staff. The membership is also fully committed to continually enhancing the Coldstream experience.”
“There’s a lot of chatter that’s just not factual. We will say that certain people are no longer with the club, so take that for what it’s worth.”
“Coldstream’s course offers a pure golf experience —challenging, inspiring, and always enjoyable. Whether you’re here for a casual round or serious competition, this course will leave you wanting more.”
“Coldstream’s course is one of the most prestigious in the region. It’s designed for serious golfers who value a competitive environment and high-end facilities.”
OUR Visual Identity
Typography, fonts, and colors are vital in defining a brand's character and creating an emotional connection with its audience. Our chosen fonts emphasize modernity and stability, reinforcing the brand's identity. Consistent font usage is crucial across all Club communications.
Our new color palette captures the Club's spirit: deep green for our golf course, black for strength, and white for clarity. Heritage grey honors our traditions, while bold red pays tribute to the Coldstream Guard and provides visual impact.
Main Typeface
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Secondary Typeface
abcdefghijklmnopqrstuvwxyz
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Alternate Secondary Typeface
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#2B452C
RGB: 43, 69, 44
CMYK: 76, 47, 84, 51
#D1D1D1
RGB: 209, 209, 209
CMYK: 17, 13, 13, 0
#000000
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100
#FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
#D40B11
RGB: 212, 11, 17
CMYK: 11, 100, 100, 2
Our Positioning
Coldstream can uniquely claim this positioning statement compared to other clubs in the region.
This phrase identifies the primary target audience as individuals who seek to make the most out of life. It appeals to those who value high-quality experiences and an active lifestyle.
This highlights the versatility of Coldstream’s offerings, indicating that the Club provides value both in its golfing amenities and in other aspects of Club life. It suggests a holistic experience that transcends just playing golf.
This clearly states the core offering of Coldstream. The phrase "casually refined" emphasizes the quality and unpretentiousness of the Club, positioning it as a distinctive choice among private clubs.
This emphasizes the emotional benefit of authenticity and comfort, suggesting that members can relax and enjoy themselves without pretense.
This functional benefit highlights the quality of the golfing experience, which is a primary draw for members.
This combines emotional and functional benefits by stressing the rich culture and tradition of the Club, enhancing the overall experience.
This final phrase reinforces the Club’s welcoming and inclusive atmosphere. It positions Coldstream as not just a club but an extension of the members’ daily lives, underscoring values of comfort, community, and belonging.
Our Positioning
Coldstream can uniquely claim this positioning statement compared to other clubs in the region.
Brand Platform Process
With the support and active involvement of Club management and leadership, Coldstream engaged Pipeline Agency to prepare this Brand Platform. Pipeline compiled information regarding the emotional and aspirational elements of Coldstream during a series of onsite moderated group discussions with a representative cross-section of members and staff, individual interviews of members, and a comprehensive member survey.
